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PERFUME: "per fumum" - comes from the Latin, meaning "through the smoke." In ancient times, fragrant resins were burned as incense offerings that was the origin.

Today, we understand perfume to be a solution containing 15% to 30% perfume oils and 85% to 70% alcohol, respectively.

Perfume consists of a 15-30% concentration of perfume essence and is the strongest fragrance available. This means that not only do you need to use less, but also that the fragrance lasts longer, typically for up to 6 hours, depending on skin type.

EAU DE TOILETTE: is a solution of 4 % -8 % perfume oil in alcohol.

For women, this is a lighter more delicate fragrance, with a 4-8% concentration of the essence, and is therefore most suited to everyday use. It is normally less expensive than Eau de Parfum, and lasts for 2 to 4 hours.

For men, this has the greatest concentration of essence generally available for men and hence lasts the longest, up to 5 hours. It is often available in either a splash or a spray.

EAU DE PARFUM: is a solution of perfume oil (8 %-18 %) in alcohol (82 % to 92%).

This is lighter than Perfume, with an 8-18% concentration, and so is less expensive but still has long lasting characteristics, from 3 to 5 hours.