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FIXING: is a process that promotes the retention of the fragrance on the skin as long as possible.

To achieve this, heavy, non-volatile substances are used which develop their full fragrance intensities only very slowly, and maintain them for longer periods. Substances are also used for this purpose which have no strong odors of their own, but have the ability to make other fragrances last longer.

Good substantivity is a characteristic of every well-constructed fragrance composition. It should be noted that an excessive amount of fixative in a perfume is no guarantee of good retention, because substances can hinder one another in their fragrance diffusion.

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